Dr Martens - 145 days of emails from sign up to becoming a customer
Day 1 (Sign Up) AUTOMATED - Welcome to the DM’s crowd, John
Day 3 AUTOMATED - This is Dr. Martens
Day 4 - Love for Loafers
Day 5 AUTOMATED - Our boots. Now styled your way, John.
Day 6 - Cherry-coded
Day 13 - Buzzing from the sole up
Day 15 - Share the love. Do it with DM’s
Day 18 - Feel the bounce
Day 20 - Rekindle your love
Day 22 - The Chelsea boot, made shorter
Day 25 - Made of steel
Day 27 - Low profile. Big impression
Day 29 - Low profile. Big impression
Day 32 - The original 1460 boot
Day 34 - Our collaboration with BT21 is here
Day 40 - Slide. Strap. Stride
Day 45 - Hey - here’s your early access
Day 46 - Just dropped: The DM’s sale
Day 50 - It’s socks and sandals season
Day 53 - Make mine a mule
Day 55 - Mum’s the word
Day 56 - Open for an extra 10% off
Day 60 - Make your next pair brown
Day 63 - The Buzz on the street
Day 67 - Last chance. Our sale ends Tuesday
Day 68 - The 1460 Love Letter boot
Day 70 - Summer’s strongest line-up
Day 73 - Get a loaf of these
Day 75 - Dr. Martens x Bratz
Day 80 - Thank you for your patience
Day 82 - These pairs can take the heat
Day 88 - Spotted: Leopard print
Day 91 - Step outside
Day 95 - Travel in comfort
Day 96 TRANSACTIONAL - Dr. Martens Customer Registration
Day 96 TRANSACTIONAL - Dr. Martens Order Confirmation 24034549
Day 96 TRANSACTIONAL - Your order is ready to go
Day 97 - How to style: DM’s Sandals
Day 102 - Bounce into summer
Day 104 - Archive-inspired. Flower-powered.
Day 110 YOTPO AUTOMATED - What do you think of your DM's?
Day 11 - Take the weight off
Day 116 - Take the weight off
Day 119 - Our Loafer
Day 124 - These boots won't fall short
Day 127 - Looking for Lowell?
Day 131 - Built for sunshine
Day 133 - Every classic needs a twist
Day 136 - Got your sights on DM’s accessories?
Day 138 - Fan favourite DM’s – now in brown
Day 140 - Put the Josef sandal on repeat
Day 143 - Set the code in Doc’s and dresses
Day 145 - Great fringe day. Every day