The Attention Advantage

Love at First Open.

Personalisation that moves, in every email, for every customer. They notice, they engage, they come back. Zero dev.

Hotel Chocolat£382k incremental revenue

Fashion. Birthdays and anniversaries.

JD Williams puts every customer's name on a birthday cake. Boden celebrates how long each customer has been with them.

Personalised, animated JD Williams birthday hero: a white birthday cake with a gold glitter topper reading Happy Birthday Laura
JD WilliamsBirthday. Name on the cake.
Personalised, animated Boden anniversary hero: Happy 6 month anniversary, with a card showing a red heart and the name Alexandra
BodenAnniversary. Name and months as a customer.

In their words. Not ours.

A Sharps fitted wardrobe built into the eaves of an attic bedroom
Sharps
“We saw a 50% increase in orders with a 1,489% ROI from our personalised campaigns.”
Sophie RustillSenior CRM Manager
A model in a Boden peacock-print shirt dress with a brown leather belt
Boden
“I've never seen gains like it in our metrics (i.e. CTR was +65% in one of our campaigns) and also impact on opt-out (i.e. huge reductions).”
Nicholas WilcoxHead of CRM
A Hotel Chocolat shop front with its lit sign reading British cocoa grower
Hotel Chocolat
“We saw an incredible uplift, with incremental revenue of £382k for Easter campaigns, with green positive uplifts across the board in terms of engagement, conversion and AOV.”
Amy HarmanHead of Customer
See all results ›
Results

Customers love it. And it shows in the numbers.

Dr. Martens
+345%
ROI uplift on win-back, now scaled globally
Standard email
Personalised hero
Nature's Menu
+25%
reactivation on half the discount
Personalised, animated Nature's Menu reactivation hero: Hang on Michelle, then Grab 20% off Biscuit's next order, over a close-up of a dog
Hotel Chocolat
+145%
ROI
on the St Lucia campaign
Standard email
Personalised hero
BARK
+71%
revenue per email
and +17% average order value
Standard email
Personalised hero
Tails.com
+18%
subscriber retention
from a personalised welcome journey
See the results ›

Brands whose customers fell in love with email again.

Personalised, animated Omaze Monthly Millionaire hero: a golden egg cracks open to reveal the name Neil
OmazeMonthly Millionaire. Name inside the egg.
Personalised, animated Wembley hero: a programme seller hands over a matchday programme with John on the cover, above Your seat is waiting, block 104
WembleyMatchday. Name on the programme, with their block.
Personalised, animated Everton season ticket hero: Luca, this is your place, with the stand, block and seat
EvertonSeason tickets. Name, stand, block and seat.
Personalised, animated Halfords Motoring Club sale hero: Michelle, unbox great deals, then the box bursts open with confetti and sale balloons
Halfords Motoring ClubBig sale. Name in the headline, then the box opens.
Personalised, animated JD Williams birthday hero: a white birthday cake with a gold glitter topper reading Happy Birthday Laura
JD WilliamsBirthday. Name on the cake.
Hotel Chocolat
Manchester United
Boden
Dr. Martens
Everton
Halfords
Dunelm
Omaze
Bloom & Wild
Tails.com
AC Milan
Wembley
Noticed

Your name and movement are the two things the brain can't ignore. Personalised and animated. Nobody else does both.

First
Their name grabs attention.

Written into the hero itself, not just the subject line, so it's the first thing they notice.

Personalised, animated Omaze flash draw hero: a gift box bursts open and the name Charlie appears in gold
Omaze. Name in gold, as the box bursts open.
Then
Movement leads them to your call to action.

The hero plays as the email opens. That little hit of dopamine keeps them looking, right down to the button.

You need both. Movement without their name is just another GIF.

Who it's for

Everyone who owns the customer. From the first welcome to the last delivery.

If you run CRM

A retention target. No new budget.

Second purchase, reactivation, cancellation save. We rebuild the flows those numbers live in, and help you make the case for the budget.

Personalised Dr. Martens win-back hero: Kathleen, be your own icon
Dr. Martens Win-back
If you run marketing

You own the audience. Stop paying rent on it.

Reaching customers you already have costs 20% more on Meta this year. A sliver of that budget puts a personalised, animated hero in front of every one of them.

Personalised Manchester United hero: a shirt printed Maguire 5 in a lit display case
Manchester United Free shirt printing
If you run customer experience

Every order is a moment. Make it feel like theirs.

Thanks for your order, click and collect, delivery updates and reminders. The emails customers actually wait for, and usually the plainest you send. A personalised, animated hero makes each one feel made for that customer.

Personalised, animated Halfords Motoring Club MOT reminder: the customer's name on a number plate, with their car and MOT date
Halfords Motoring Club MOT reminder
If you run brand

Your brand, made personal. Never a mail merge.

Personalisation usually means a first name in a subject line. We put each customer inside your brand world: their name on your product, in your style, moving. Built from your designs, or ours.

Personalised, animated Boden anniversary hero: Happy 6 month anniversary, with a card showing a red heart and the name Alexandra
Boden Anniversary

Live in days. Not quarters.

Personalised, animated heroes in the emails you already send. Your team doesn't have to build or connect a thing.

Zero integration
It goes into the emails you already send, from the platform you already use.
Zero development
No dev ticket. No new platform. First campaign out in days.
Zero GDPR
Privacy by design.
Works with
Klaviyo
Bloomreach
Braze
Ometria
Emarsys
Salesforce Marketing Cloud
Iterable
Optimove
Constant Contact
SendGrid
Marigold
Twilio
Mailchimp
Attentive
Any CRM or ESP
For every team that owns the customer

Book a demo. Fifteen minutes your whole team should see.

We'll show you how it works, real examples and the case studies behind the numbers. Bring CRM, marketing, brand and customer experience.

Fifteen minutes with John, the founder. One follow-up email afterwards, then it's your call.

What we'll cover
  1. How it works

    How a personalised, animated hero gets into the emails you already send, with zero integration and zero development.

  2. Real examples

    Heroes from brands like yours, from welcomes and birthdays to order and delivery emails.

  3. Case studies

    What Dr. Martens, Boden, Hotel Chocolat and others have seen with their customers.

With John SmithFounder, Inlights